Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who helps businesses establish credibility, achieve top search visibility, and secure coverage on over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path took several unexpected turns. After earning a business education from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, handling multi-unit management, and eventually managing operations across two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. It was during this time that he found his true calling in digital marketing.
Press Releases With a Purpose
Now, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services designed to generate measurable outcomes for businesses.
His flagship service is press release distribution, securing placements across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides featured article placements on leading publications, SEO and local SEO services, strategic link building, and PPC management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his read more focus on AI search visibility. He treats press releases as a form of AI prompt engineering — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This innovative strategy gives businesses a competitive edge in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends well beyond client work alone. He hosts dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a conference presenter, Rohde has shared his expertise at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.